Certificate in Advertising and Consumer Behaviour

Course Code: CATI097

Course Overview

Are you interested in learning about advertising and consumer behaviour? Do you want to add advertising and consumer behaviour to your CV? If you are interested in a career in advertising, the Certificate in Advertising and Consumer Behaviour will give you the essential tools for kick starting your career in advertising.
The Certificate in Advertising and Consumer Behaviour is an online professional development course that introduces you to the study of consumer behaviour as the foundation for successful marketing communications. This online course will provide you with everything you need to understand the consumer decision making process, outlining the influences on consumer behaviour and its impact on the development and planning of marketing communications.

Topics

  • Introduction to advertising and consumer behaviour
  • Consumer behaviour models
  • Marketing communications
  • Integrated marketing communications (IMC)
  • Consumer decision making
  • Consumer motivation
  • Consumer learning
  • Attitude formation
  • Theories of motivation
  • Motivation research
  • Consumer perception
  • The communications process
  • Group influence
  • Reference groups
  • Family influence
  • Consumer socialisation process
  • Brand architecture and positioning
  • Advertising appeals
  • Brand awareness and tactics
  • Presenters
  • Promotions
  • Manufacturers' promotions
  • Retailers' promotions
  • Public relations
  • Foundations of culture
  • Culture and consumer behaviour
  • Cross-cultural strategies
  • Subcultures
  • Media selection
  • Reach, frequency and scheduling
  • Evaluating IMC programs

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 month’s-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Brand Management

Course Code: CATI098

Course Overview

The Certificate in Brand Management is an online professional development course that will show you what it takes to be a successful brand manager. If you are an aspiring brand manager or are currently employed in marketing, this course will help you to conceive, build, improve and maintain a successful brand identity for your company.
The Certificate in Brand Management will outline the responsibilities of a brand manager, take you through the conception of a brand, to building, evaluating and maintaining brand equity. You will be introduced to a brief history of branding, followed by the elements of a great brand and current trends. The course will also explore the consumer and how the consumer dictates your brand equity.
You will learn how to develop a visual identity, how to create a strong brand as well as the fundamentals of positioning. The course will also teach you how to effectively plan, monitor and evaluate your organisation's branding efforts, including the launching and re-launching process. By the end of this course you will be able to apply all of the knowledge, tools and techniques acquired in this course to build and manage your brand more effectively.

Topics

  • Brand management
  • Brand managers
  • The Brand
  • Creative brand elements
  • Brands and the consumer
  • Sales promotions
  • Brand equity
  • Brand awareness
  • Branding strategies
  • Marketing programs
  • Brand names and logos
  • Slogans, jingles, characters, and packaging
  • Brand protection
  • Copyright
  • Trademarks
  • Patents
  • Online branding
  • Online brand equity
  • Online branding principles
  • Evaluating branding strategies
  • Cyber branding
  • E-customers
  • Interactive branding
  • Online customer relationship management
  • Online brand loyalty
  • Online branding tools
  • Virtual communities
  • Email marketing
  • Defining branding
  • Products and features
  • Creating a mission and vision
  • Brand positioning
  • Creating a visual identity
  • Employees as ambassadors
  • Connecting with customers
  • Launching your brand
  • SWOT analysis
  • Refreshing and relaunching your brand
  • Brand extensions
  • Brand architecture

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 month’s-learning access, with free extensions available.

Cost: USD 500

 

 

Certificate in Call Centre Sales and Customer Service

Course Code: CATI099

Course Overview

The Certificate in Call Centre Sales and Customer Service is an online professional development course that will help you to develop effective telephone sales and customer service skills and strategies. You will explore the effect of body language on your verbal communication; learn effective ways to negotiate, and discover the tools and techniques that enhance your speech and communication ability.
Throughout this online call centre training course, you will also develop an understanding of the best ways to listen to your customers,  learn how to handle challenging situations in a professional manner  and gain the knowledge and skills required to succeed in a call centre environment.

Topics

  • Telephone customer service

  • Verbal communication

  • Keeping a positive outlook

  • Building rapport

  • Building trust

  • Negotiation

  • Communication essentials

  • Developing your script

  • Perfecting your script

  • Pre-call planning

  • Identifying and defining your customers

  • Questioning and listening skills

  • Delivering bad news

  • Phone sales strategies

  • Taking messages

  • Telephone etiquette

  • Vocal exercises

  • Going above and beyond

  • Handling objections

  • Closing the sale

  • Managing callers

  • Dealing with difficult customers

  • Stress management

Assessment:Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 month’s-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Copywriting

Course Code: CATI100

Course Overview

The Certificate in Copywriting is an online professional development course that teaches the skills needed to conceptualise and write copy for a wide range of marketing formats, with an emphasis on website copywriting and search engine optimisation. This online copywriting course will give you practical, step-by-step guidelines that will teach you how to write copy that gets results. If you would like to embark on a new career in copywriting, or enhance your copywriting performance in your current role, The Certificate in Copywriting will give you the skills to write with confidence.
Throughout the course you will develop the skills necessary to generate winning copy concepts and hone your creative skills. The Certificate in Copywriting will give graduates the confidence to secure entry-level roles in copywriting, or work from home as a professional freelance copywriter. On completion of the course you will have a solid grasp of the theory and practice of copywriting and the confidence to build a new career as a professional copywriter.

Topics

  • Copywriting

  • Web Copywriting

  • Web Content

  • SEO

  • Landing Pages

  • Headlines

  • Closing the Sale

  • Conversion Rates

  • Pay Per Click

  • Article Marketing

  • Email Marketing

  • Social Networking

  • Blogging

  • Back links

  • Website Traffic

  • Press Releases

  • White Papers

  • Sales Letters

  • Case studies

  • Product brochures

  • Presentation

  • E-zine

  • Corporate Brochures

  • Articles

  • Web pages

  • Idea generation

  • Creative presentation

  • Words and newspapers

  • Advertising and emotions

  • Writing styles

  • Corporate identity

  • Art in advertising

  • Radio copywriting

  • Television copywriting

  • Advertising and interactivity

  • Creativity and creative strategy

  • Starting Your Freelance Business

  • Marketing Your Copywriting Services

  • How to Get Copywriting Jobs

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 month’s-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Customer Relationship Management (CRM)

Course Code: CATI101

Course Overview

The Certificate in Customer Relationship Management (CRM) is an online professional development course that will teach you how to identify who your customers  really are,  the key components of CRM and how to integrate it within your organisation. 
This course will guide you through the process of designing and implementing a CRM program, where you will develop an understanding of how CRM creates value for both organisations and customers. The Certificate in Customer Relationship Management (CRM) will also help you to discover the benefits of developing a support network of connections and how to build and manage strong relationships throughout the customer lifecycle.

Topics

  • What is CRM?
  • Checklist for success
  • Evaluation metrics
  • Requirement driven product selection
  • Tools and techniques
  • Customer retention strategies
  • Designing and implementing a CRM program
  • Evaluating CRM
  • Customer lifecycles
  • CRM roadblocks
  • Customer focus
  • Building customer connections
  • How to win friends and influence people
  • Communication skills for relationship selling
  • Non-verbal messages
  • Business networking
  • Business etiquette
  • Personal development

 

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 month’s-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Fundraising

Course Code: CATI102

Course Overview

The Certificate in Fundraising is an online professional development course designed to give individuals the knowledge and skills required to secure fundraising roles or develop essential fundraising skills. You will explore the fundamentals of fundraising, the principles of marketing and public relations and develop your ability to raise money for non-for-profit organisations. The course will also take you through essential research and tools, budgeting and financial management, and fundraising strategies for success.

Topics

  • History of fundraising
  • The fundraising profession
  • The fundraising role
  • Non-profit management structure
  • Fundraising and the law
  • Fundraising and ethics
  • Fundraising and privacy
  • Understanding donors
  • Fundraising research and tools
  • Fundraising budgeting and reporting
  • Fundraising financial management
  • Fundraising strategies
  • Fundraising and marketing
  • Fundraising and public relations
  • Fundraising and advertising
  • Fundraising planning and evaluating

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 month’s-learning access, with free extensions available.

Cost: USD 500

 

 

Certificate in Proposal Writing

Course Code: CATI103

Course Overview

The Certificate in Grant Writing is an online professional development course that will equip you with the skills and tools you need to enter the exciting field of grant writing. You will learn how to organise a successful grant writing campaign, network effectively for success, and how to put together a complete proposal package.
The Certificate in Grant Writing is ideal for non-profit organisations, schools, religious institutions and other organisations that need to plan, coordinate, write, package and submit a successful grant writing proposal to secure funding opportunities.

Topics

  • Introducing grant writing

  • Grant research

  • Funder application guidelines

  • Getting organised

  • Networking for success

  • Teamwork and collaboration

  • Application letter writing

  • Grant writing tools and techniques

  • Proposal packages

  • Feedback and final reports

  • Business proposals

  • Individual proposals

  • Government proposals

  • Proposal presentation

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 month’s-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Marketing Management

Course Code: CATI104

Course Overview

The Certificate in Marketing Management is an online professional development course that will teach you to identify opportunities, develop markets and build brands. With a focus on sustaining competitive advantage, this online course will explore consumer and organisational buyer behaviour, competitor analysis, product development, branding and brand extension, strategic pricing and distribution and managing marketing mix activities. Throughout this course the emphasis is placed on the management decision making process, as well as core marketing concepts and techniques.

Topics

  • Marketing overview

  • The marketing environment

  • Marketing concept

  • Marketing research

  • Marketing Information System

  • Microenvironment and microenvironment

  • Market segmentation

  • Market targeting

  • Market positioning

  • Consumer behaviour

  • Consumer buyer behaviour

  • Consumer decision making process

  • Organisational decision making process

  • Integrated marketing communication

  • Marketing mix and budget

  • Advertising and promotion

  • Public relations and publicity

  • Sales promotions

  • Direct and online marketing

  • Product Management

  • Branding and new product development

  • Pricing strategies

  • Marketing distribution channels

  • International marketing

  • Marketing strategy

  • Competitive advantage

 

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 month’s-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Online Marketing

Course Code: CATI105

Course Overview

The Certificate in Online Marketing is an online professional development course that explores the impact of the internet on contemporary marketing practice. The course will allow students to develop an appreciation of the issues in effectively integrating the Internet into competitive marketing strategy, as well as an understanding of integrated marketing communication, customer relationship management, effective website design and the role of digital technologies and their influence on the success of online business.
The Certificate in Online Marketing is ideal for small business owners who are looking to reach both new and existing customers, as well as for those either looking to enter the marketing industry or existing marketers looking to expand their career.

Topics

    • E-Business
    • Online marketing and strategy
    • Marketing information systems
    • Online market research
    • Ethical issues and legal compliance
    • Online business models
    • Elements of online marketing
    • Online product strategy development
    • Online branding
    • Online marketing mix
    • Online marketing communication
    • Media and creative strategy
    • Effective Web site design
    • Web site audits 
    • Online marketing logistics
    • International online marketing
    • Trademarks and international law
    • Customer relationship management 
    • The database and marketing communication
    • Search engine marketing
    • Search engine optimisation
    • Online marketing tools and tactics

 

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 month’s-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Professional Sales

Course Code: CATI106

Course Overview

Do you want to understand the principles of professional selling and sales techniques? The Certificate in Professional Sales is a self-paced online sales course which provides skills and knowledge in professional selling techniques.
The Certificate in Professional Sales equips graduates with a contemporary understanding and knowledge of professional selling, the sales process, customer relationship management, the sales force environment, personal selling techniques and communications skills. This online course is a great way to update your CV and improve your chances of securing either an entry level role in sales or improve your chances of promotion. On completion of the course, you will have a solid grasp of the theory and practice of professional selling.

Topics

  • Introduction to professional selling
  • The sales environment
  • Prospecting and qualifying leads
  • Planning the sales call
  • Sales presentation
  • Sales negotiation
  • Closing the sale
  • Following up
  • Negotiating with buyers
  • Product knowledge
  • Communicating with customers
  • Legal and ethical considerations

 

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning
access: 3 months’-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Public Relations

Course Code: CATI107

Course Overview

Do you want to understand the principles of public relations? The Certificate in Public Relations is a self-paced online public relations course which provides skills and knowledge in the theoretical and practical aspects of contemporary public relations practice.
This online course is a great way to update your CV and improve your chances of securing either an entry level role in the public relations field, or improve your chances of promotion. On completion of the course, you will have a solid grasp of the theory and practice of public relations, as well as a thorough understanding of what it takes to be successful in this exciting industry.

Topics

  • Introduction to Public Relations
  • History of Public Relations
  • PR, Marketing, Advertising and the Media
  • PR & Internal/External Publics
  • Events
  • Press Releases
  • Publications
  • Press Kits
  • Newsletters
  • Annual Reports
  • Speechwriting
  • PR Roles and Trends
  • Functions of PR
  • Public Relations Writing
  • Public Relations Editing
  • PR Consultancy
  • Communication Theories
  • Internal Communications
  • Public Relations Research
  • Public Relations Message Strategies
  • Media Writing
  • Feature Writing
  • Speech Writing
  • Internet Writing
  • Brochures
  • Newsletters
  • Annual Reports
  • Business Communications
  • Pitches and Proposals
  • Style Guides
  • Grammar and Spelling for Public Relations
  • Elements of Design

Assessment: Assignment-based

Course Duration: 3 month enrolment period, with extensions available. As a guide, certificate courses can be completed within 5-10 weeks. Students can complete their course more quickly or at a more leisurely pace depending on work and other commitments.
Cost: USD 500

 

 

Certificate in Real Estate and Property Management

Course Code: CATI104

Course Overview

Would you like to pursue a career in real estate – either as a sales agent or property manager? Then this course is for you! The Certificate in Real Estate and Property Management is an online professional development course designed to introduce students to real estate sales techniques and property management, providing essential knowledge, tools and techniques to help you succeed in the exciting real estate industry.

Topics

  • Introduction to real estate sales
  • The role of agents
  • The important art of ‘listing’
  • Various methods of listing
  • Listing residential property
  • Listing vacant land
  • Listing commercial property
  • Listing rural/farm property
  • Valuation - Replacement cost analysis technique
  • Valuation - Competitive market analysis techniques
  • The property management process
  • Analysing rental properties
  • Rental management procedures
  • Agency agreements
  • Tenancy applications and agreements
  • Security bonds and rental payments
  • Rental property maintenance
  • Property inspections
  • Property Condition Reports
  • Filing and organisation
  • Negotiating with landlords and tenants

 

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 months’-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Sales and Account Management

Course Code: CATI105

Course Overview

The Certificate in Sales and Account Management is an online professional development course that takes you through the phases of executive level sales, and show how best to prepare for client meetings and negotiations. This online course will show you how to prepare, plan and execute sales at an executive level by using practical sales methods and techniques.
Designed to increase your chances of success in your role as an account sales person or account manager, or to allow you to move into such a role, the Certificate in Sales and Account Management will give you the knowledge required to make presentations to clients with confidence and provide you with the essential skills needed to negotiated complex sales.

Topics

  • Prospecting and research
  • Sales roles
  • Sales knowledge areas
  • Sales success strategies
  • Executive-level prospecting
  • Prospect planning
  • Evaluating prospects
  • Conversion ratios
  • Customer analysis
  • Competitor analysis
  • SWOT analysis
  • SMART sales objectives
  • Critical path analysis
  • Effective sales
  • Time management
  • Delegation
  • Complex sales
  • Sales and personality psychology
  • Buying process
  • Three levels of selling
  • Influencing sales decisions
  • Sales proposals
  • Request for proposal (RFP)
  • Strategic sales proposals
  • Writing style guidelines
  • Executive sales presentations
  • Negotiation
  • Key account development
  • Account Salesperson/Account Manager roles
  • Strategic partnerships

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 months’-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Search Engine Optimisation

Course Code: CATI106

Course Overview

The Certificate in Search Engine Optimisation is an online professional development course that will teach you how to achieve top search engine positioning through the search engine optimisation process. Throughout this course you will discover how search engines work, how to master important HTML tags, discover the SEO activities that will increase the visibility of a web page and attract more visitors and website traffic. At the end of this course, you will have the knowledge and skills to achieve top search engine positions for your company or personal website.

Topics

  • Introduction to Search Engine Optimisation (SEO)

  • SEO terminology

  • SEO project planning

  • Roles and responsibilities of SEO professionals

  • Performing SEO activities

  • Starting an SEO business

  • Search engines and directories

  • Types of search engines

  • Keywords and SEO

  • GoogleBot web crawler

  • PageRank

  • Meta Tags

  • Web design and structure

  • HTML

  • Javascript

  • Domains and naming conventions

  • Content layout

  • SEO tools and techniques

  • Cloaking

  • Linking strategies

  • Inbound links

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 months’E-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Small Business Marketing

Course Code: CATI107

Course Overview
The Certificate in Small Business Marketing will provide you with the necessary skills and principles you need to know in order to successfully market your small business or expand your range of skills at work.
You will learn how to develop marketing strategies, determine the marketing mix, implement marketing strategies and monitor and improve performance. This course is designed for business operators, or employees who wish to add value to their current roles in small businesses. The practical skills you will learn through this online course can also help you to enter an exciting new career in marketing.

Topics

  • Introduction to marketing
  • Market research
  • Market segmentation
  • Product life cycle
  • Marketing strategies
  • Product
  • Place
  • Price
  • Promotion Selling
  • Customer Service
  • Developing a marketing plan

Assessment: Assignment-based

Course Duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 months’-learning access, with free extensions available.

Cost: USD 500

 

Certificate in Social Media Marketing

Course Code: CATI108

Course Overview

The Certificate in Social Media Marketing is an online professional development course that will teach you how to establish a strong, personal connection with your customers through strategic social media marketing. This course will take you through the tools and techniques that will enable you to build a solid base of loyal customers and increase website traffic through engaging social networks online via Facebook, Twitter, Blogging and YouTube.

Topics

  • Defining social media

  • Social media

  • Social networking Social media marketing

  • Technological innovations

  • Social media identity

  • Facebook accounts

  • Facebook profiles

  • Facebook pages

  • Facebook groups

  • Posting content

  • Social media headlines

  • Linking social media accounts

  • Traditional marketing and social media

  • Press releases

  • Word of mouth

  • Syncing your blog and Facebook

  • Email newsletters

  • Twitter

  • Customising Twitter

  • Syncing Twitter and Facebook

  • Online forums and communities

  • YouTube marketing

  • Video search engine optimisation

  • Blogging and blog marketing

  • Relationship building

 

Assessment: Assignment-based

Course duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 months’E-learning access, with free extensions available.

Cost: USD 500

 

 

Certificate in Strategic Customer Service

Course Code: CATI109

Course Overview

The Certificate in Strategic Customer Service is an online professional development program that gives participants the knowledge and skills required to deliver exceptional customer service within a strategic framework.
This online customer service program will focus on customer service strategies, underpinned by the concepts of customer values, service leadership and service culture. The Certificate in Strategic Customer Service will also explore organisational structure, resources and process, customer service personnel, internal marketing, customer perceived value, managing customer complaints and e-customer service.
Customer service strategies will be interwoven throughout the course and upon completion, graduates will have a strong foundation of knowledge to enhance their current or future customer service careers.

Topics

  • Customer service and strategy
  • Levels of strategy
  • Customer service and competitive position
  • Customer service strategic planning
  • Strategic planning tools
  • Customer service audits
  • International Customer Service Standards
  • Service leadership
  • Employee empowerment and service leadership
  • Customer service culture
  • Culture change
  • Implementing customer service strategies
  • Monitoring and controlling service strategies
  • Organisational structure
  • Service processes
  • Service blueprinting
  • Integrated marketing departments
  • Outsourcing service processes
  • Customer service personnel
  • Customer service failure
  • The role of HR and Marketing
  • Frontline customer service personnel
  • Recruiting, induction and training customer service personnel
  • Service quality
  • Adopting a quality orientation
  • Measuring service quality
  • Critical incident method
  • Six sigma
  • E-Service quality
  • Customer perceived value
  • Measuring perceived value
  • Customer segmentation and positioning
  • Service failures
  • Customer complaint behaviour
  • Customer voice
  • E-complaining
  • E-customer service
  • Self-service technologies
  • Email customer service
  • Web-based customer service
  • Interactive voice response (IVR) customer service
  • Live chat customer service
  • SMS customer service
  • Contact centres

Assessment: Assignment-based

Course Duration: Approximately 25 hours. As a guide, certificate courses can be completed within 5-10 weeks of part-time study. E-learning access: 3 months’-learning access, with free extensions available.

Cost: USD 500

 

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